Meet Francesca
Longevity Facialist · Sculptural & Buccal Massage Specialist
Perth & London
Born and raised in Hackney, I went into the beauty industry straight out of school. What started as a practical career quickly became something I couldn't stop studying — skin, structure, and the systems underneath that decide how we age.
My early years were in high-end salons and medi-spas across Marylebone. Precise, clinical environments that gave me a strong foundation and taught me to expect real results from the work.
Moving to Australia changed the lens. I became drawn to longevity — how to support skin over years rather than chase a quick correction. I still want visible change for my clients. I just came to understand it as something built through small, consistent habits that compound over time.
The Beginning
Alongside my dermal industry training, I completed Yoga and Pilates teacher trainings and spent years studying the systems that influence skin from the inside. The yoga and Pilates side changed how I see the body hold and move. The lines of tension, the way one area pulls on another, how structure connects from head to foot. Once you read the body that way, you stop seeing skin as a surface. You start reading it as part of a whole system, with its own posture, its own holding patterns, its own pulls
Working alongside naturopaths reshaped the rest. I came to understand skin as an intelligent organ, connected to digestion, stress, movement, circulation, and emotional load, never separate from the body carrying it.
It was through this integrated lens that I discovered sculptural technique, intraoral buccal massage, and the NEOLIFTING® method. These modalities transformed how I viewed ageing. I saw how working with the facial muscles, fascia, breath, and lymphatic flow could restore tone, soften tension, and support long-term skin resilience, without machines, without injectables, without overriding the body's own intelligence.
The Evolution
Where Manual Technique Meets Cellular Science
IRA Skin Rituals sits at an intersection most facial practices don't.
The hands are the foundation. NEOLIFTING® sculptural technique, buccal massage, fascial release, lymphatic drainage. Deep, structural, manual work with the architecture of the face.
But the hands are only half of it. What I pair them with matters just as much.
Over years of practice I've built a product philosophy around three brands, each chosen for a reason.
Living Libations. Wildcrafted, unrefined, undiluted. Skincare as close to the plant as possible.
Odacité. Targeted concentrates that bridge clean formulation with clinical precision.
Young Goose. Cellular longevity science. NAD+ precursors, bioactive peptides, hyperbaric oxygen technology.
Three brands, three layers of care, because no single approach does everything skin needs. I don't stock what I don't believe in. Every brand here is one I've chosen to stand behind.
THE PRACTICE TODAY
Longevity Facialist
My focus is structural integrity, nervous system balance, and skin vitality, so the face can age with strength and softness.
At IRA, your skin is treated as a reflection of the whole. Your lifestyle, your history, your capacity to slow down. Every ritual is personalised not just to your skin type, but to where your body and your life are right now.
This is slower, deeper work. Built to compound over time.
Scarborough and Subiaco, Perth, with seasonal residencies in London.
OUR PHILOSOPHY
Four pillars
Nature
Working with the body's innate rhythms and biological processes, rather than overriding them.
Longevity
Supporting skin health over time through preventative, cumulative, and sustainable care.
Wisdom
Honouring ancestral knowledge and time-tested practices — valued for their enduring relevance.
Knowledge
Grounded in anatomy, physiology, and continual education. Informed, precise, evidence-led.