Meet the Founder

Hi, I’m Francesca — the founder of Ira Skin Rituals.

I’m a holistic facialist with over a decade of experience helping clients achieve naturally radiant, resilient skin.

My approach to skin health is personal. After facing my own skin and health challenges, I sought a more holistic, sustainable way to care for the skin and body — one that blends modern science, ancient wisdom and a focus on longevity.

Originally from London, I spent the early part of my career working in high-end salons and clinics across Marylebone, gaining a strong foundation in skin health and client care. My journey has since taken me across the world — from London to Sydney, Byron Bay and now Perth — where I’ve deepened my knowledge in yoga, nutrition, herbalism and advanced facial techniques.

It was during this time that I discovered my passion for Sculptural and Buccal Facials — treatments designed to go beyond surface beauty, supporting the skin, facial muscles and nervous system. Over the years, I’ve refined these techniques into a signature approach that is precise, intentional and deeply restorative.

Our Philosophy

  • At Ira Skin Rituals, we believe skin health reflects how we care for ourselves—inside and out. Our approach is rooted in nature, longevity, wisdom and knowledge, honoring the skin as a living, breathing organ deserving of care that goes far deeper than surface-level beauty.

  • Nature
    We work with the rhythms of nature, using pure, clean ingredients alongside herbal remedies trusted for generations. By combining the power of plants with modern scientific insights, we create treatments that restore balance and work in harmony with your skin’s natural cycles.

    Longevity
    True skin health is a long-term commitment. Every choice we make—whether in our treatments or daily habits—is designed to nurture vitality and resilience over time. We believe in mindful, consistent rituals that support lasting wellness rather than temporary results.

    Wisdom
    We hold deep respect for the teachings of those who came before us, drawing on ancient practices and philosophies that still hold relevance today. This deep-seated wisdom shapes our holistic approach, reminding us that beauty has always been a reflection of inner wellness.

    Knowledge
    Our commitment to continuous growth keeps us evolving. We balance ancestral knowledge with modern advancements, staying curious and sharing what we learn so you feel empowered to care for your skin with clarity and confidence.

  • Your Skin, Your Story
    Your skin tells your story—a reflection of your life, your care and your rituals. Our role is to support you in caring for it with integrity, intention and a deep connection to nature’s gifts.

A woman receiving a buccal massage facial treatment outdoors on a white lounge chair, with white sand in the background, and a therapist wearing gloves.