Meet Francesca
Longevity Facialist · Sculptural & Buccal Massage Specialist
Perth & London
Born and raised in Hackney, I entered the beauty industry straight out of school. What began as a practical career path quickly became a deep, ongoing study of skin, structure, and the systems that influence how we age.
My early years were spent in high-end salons and medi-spas across Marylebone — precision environments that gave me a strong clinical foundation and a respect for results.
Moving to Australia changed the lens entirely. I became increasingly drawn to longevity — how to support the skin and body over years, not just in a single session. Building resilience rather than chasing correction. Working with the face rather than against it.
The Beginning
Alongside my dermal industry training, I completed Yoga and Pilates teacher trainings and undertook extensive self-study in naturopathy, botanical science, and nutrition. Working as a holistic dermal therapist alongside naturopaths reshaped how I understand skin — as an intelligent organ connected to digestion, stress, movement, circulation, and emotional load.
It was through this integrated lens that I discovered sculptural technique, intraoral buccal massage, and the NEOLIFTING® method. These modalities transformed how I viewed ageing. I saw how working with the facial muscles, fascia, breath, and lymphatic flow could restore tone, soften tension, and support long-term skin resilience — without machines, without injectables, without overriding the body's own intelligence.
The Evolution
Where Manual Technique Meets Cellular Science
IRA Skin Rituals exists at an intersection most facial practices don't occupy.
The hands are the foundation — NEOLIFTING® sculptural technique, buccal massage, fascial release, lymphatic drainage. Deep, structural, manual work with the architecture of the face.
But the hands are only half of it. What I pair them with matters just as much.
Over years of practice, I've built a product philosophy around three brands — each chosen for a specific reason.
Living Libations — wildcrafted, unrefined, undiluted. Skincare as close to the plant as possible.
Odacité — targeted concentrates that bridge clean formulation with clinical precision.
Young Goose — cellular longevity science. NAD+ precursors, bioactive peptides, hyperbaric oxygen technology.
Three brands, three layers of care — because no single approach does everything skin needs. The curation is deliberate.
The Practice Today
Longevity Facialist
My focus is structural integrity, nervous system balance, and skin vitality — so the face can age with strength, softness, and clarity.
At IRA, your skin is treated as a reflection of the whole. Your lifestyle, your history, your capacity to slow down. Every ritual is personalised not just to your skin type, but to where your body and your life are right now.
This is slower, deeper work. Built to compound over time.
Scarborough and Subiaco, Perth — with seasonal residencies in London.
Our Philosophy
Four pillars
Nature
Working with the body's innate rhythms and biological processes, rather than overriding them.
Longevity
Supporting skin health over time through preventative, cumulative, and sustainable care.
Wisdom
Honouring ancestral knowledge and time-tested practices — valued for their enduring relevance.
Knowledge
Grounded in anatomy, physiology, and continual education. Informed, precise, evidence-led.
London — June 2026
Ira Skin Rituals is coming to London
A limited residency on New Cavendish Street, Marylebone.